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Aura Bora proves that weird sparkling water is weirdly good business

May 7 2024 by Fast Company

Unusual flavors like Olive Oil Martini and Peppermint Watermelon have turned Aura Bora into one of the fastest-growing indie seltzer brands.

To put it kindly, it might seem impractical to enter the crowded sparkling water market today. To put it bluntly, it might seem absolutely batshit.

Continue Reading Aura Bora proves that weird sparkling water is weirdly good business

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