Don’t look now but Gen Alpha already has billions in spending power—and they want Nike and Starbucks

May 8 2024 by Fast Company

The youngest generation has a staggering amount of financial influence, both on the economy and on their parents.

If you have a Gen Alpha kid living in your home, chances are, you’re wondering where their financial, er, assertiveness came from. Anyone else have a 10-year-old who has been asking for cash gifts since they could toddle? Luckily, it’s not a parental misstep—it’s a generational thing. Gen Alphas are serious about money, and their spending habits prove it.

Continue Reading Don’t look now but Gen Alpha already has billions in spending power—and they want Nike and Starbucks