Amazon Prime Video ads are about to get more intrusive

May 8 2024 by The Verge

 
The new Prime Video ad formats will arrive sometime later this year. | Illustration by Alex Castro / The Verge

It’s barely been four months since Amazon placed ads in its Prime Video streaming service, but the retail giant is already introducing more annoying promotional tactics — such as displaying ads whenever someone hits the pause button.

On Tuesday, Amazon announced it will roll out three new ad formats for Prime Video later this year to tempt subscribers to purchase...

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