Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu

May 8 2024 by The Verge

 
Image: Nick Barclay / The Verge

Advertisers can now use Walmart’s shopping data to target Disney’s streaming portfolio, which includes Disney Plus and Hulu, Adweek reports. The news comes after the companies announced a partnership between Disney Advertising and Walmart Connect, the retailer’s media business, on Wednesday.

As a part of the deal, Walmart advertisers will be able to match the retailer’s shopper data with Disney’s proprietary Audience Graph tools, helping them...

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