What you still don’t get about Samsung design

May 9 2024 by Fast Company

The Korean tech giant is playing a longer-tail game than most of us could ever realize.

I never really got Samsung until I was sitting in its R&D center just outside Seoul. Inside this glass-and-concrete monolith sits a beautiful, three-story design library finished entirely in natural oak. It felt like an architectural representation of Samsung—a mix of the ancient and the near future. 

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