Trendy olive oil brand Graza is cracking open a new way to refill its iconic bottles

May 9 2024 by Fast Company

With its clever refill cans, the go-to olive oil for TikTok chefs and shoppy shops is making a play for sustainability-minded consumers—with characteristic playfulness.

In the two years since Graza launched in 2022, the olive oil maker’s dark-green, twist-top squeeze bottles have become ubiquitous. Graza didn’t exactly reinvent the wheel; the squeeze bottle has long been championed by professional chefs as a tactile and practical tool that allows for unique precision while cooking....

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