Apple doesn’t understand why you use technology

May 9 2024 by The Verge

 
“Buy our iPad or the piano gets it!” | Screenshot: Apple

I wonder if Apple CEO Tim Cook was surprised by the visceral revulsion many people felt after viewing the newest commercial for Apple’s iPad. In it, a plethora of creative tools are flattened by an industrial press. Watching a piano, which if maintained can last for something like 50 years, squished to advertise a gadget, designed to be obsolete in less than 10, is infuriating. The backlash was immediate.

The message many...

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