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'We missed the mark': Apple apologises for tone-deaf iPad ad

May 10 2024 by Mashable

Apple has apologised for the extremely tone-deaf iPad Pro ad it released during its Let Loose event on Tuesday. It turns out that tech giants destroying implements of creative human expression doesn't play so well to a crowd — especially when creatives' jobs are being threatened by generative AI.

AdAge reports that Apple has abandoned plans to run its "Crush!" ad on television, admitting that it didn't quite send the message the company had been aiming for.

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'We missed the mark': Apple apologises for tone-deaf iPad ad

May 10 2024 by Mashable

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