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Is Southwest Airlines about to lose what makes it Southwest?

May 10 2024 by Fast Company

The airline has recently taken a hit. But if the brand drops its trademark open-seating and free bag check, it may be tough to distinguish from the pack.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Continue Reading Is Southwest Airlines about to lose what makes it Southwest?

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Is Southwest Airlines about to lose what makes it Southwest?

May 10 2024 by Fast Company

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