Why Prada is expanding production in Italy and its artisanal talent

May 10 2024 by Fast Company

Prada has focused on what it calls vertical integration of its supply chain.

The Prada Group is expanding its production footprint in Italy, including dozens of new jobs at its knitwear factory in Umbria, leaning into “Made in Italy” as integral to the brand’s ethos and developing new artisanal talent to ease the luxury group through a generational shift in its workforce.

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