Xiaomi tries to make fun of Apple's ill-fated Crush ad. The result isn't great.

May 22 2024 by Mashable

 

When you come for the king, you best not miss.

That, at least, is what comes to my mind after watching Xiaomi's new ad for the company's upcoming Xiaomi 14 Civi smartphone.

The short ad, tagged #CinematicVision (Civi for short), is an obvious riff on Apple's tone-deaf 'Crush' ad. In the clip, a hydraulic press is shown destroying a bunch of instruments and other creative tools to create an iPad Pro, which hit the wrong note with creatives, prompting Apple to pull the ad and apologize for it....

Continue Reading Xiaomi tries to make fun of Apple's ill-fated Crush ad. The result isn't great.