Amazon Alexa’s big AI upgrade could require a new subscription

May 22 2024 by The Verge

 
The Amazon Echo Show 8 is an Alexa-enabled smart speaker. | Photo by Jennifer Pattison Tuohy / The Verge

It’s no secret that Amazon is busy overhauling Alexa with generative AI, but a new report from CNBC reveals that the company plans to make people pay extra for it. When Amazon launches its “more conversational” version of Alexa to the public later this year, the company will reportedly make users pay for a subscription separate from its $139 membership to Prime.

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