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Last month in April, news went out that Yuga Labs, creators of the at-once mega-popular Bored Ape Yacht Club NFT, was undergoing restructuring. What followed was a round of layoffs as CEO Greg Solano — who uses the nickname Gargamel — bluntly stated that the company had "lost its way."
That statement came just weeks after Bored and Hungry, a burger place that let customers order food with their cryptocurrency, shuttered its Long Beach location just two years after opening. Branded around...