Charms are finding their way onto every Gen Z girl's bag. Here's a peek into the origins of bag charm cult culture.

Apr 25 2025 by Business Insider

 

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Take a look at any Gen Z or Gen Alpha's bag — chances are, multiple charms are hooked onto it.The hottest trend of late is bag charms: Cute keychains and figurines that can be hooked on zips and straps.From showcasing personality to being a marketing tool for brands, here's why everyone's crazy about them.

Gone are the days when the clickity-clack of stilettos used to signal a woman's entrance into a room. It's now replaced by the clickity-clack of the dozen...

Continue Reading Charms are finding their way onto every Gen Z girl's bag. Here's a peek into the origins of bag charm cult culture.