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So far in 2025, Spotify has paid podcasters more than $100 million, a big payout for creators. Spotify first shared that figure with The New York Times Deal Book, which says the funds have two purposes: to give podcasters a new way to monetize content and to lure both creators and audiences away from YouTube, which dominates video podcasting.
The company first announced its new Spotify Partner Program in November 2024, promising creators "audience-driven payouts" from ads and premium...