Apple Watch sales are still falling. Are these wearables just too expensive?

May 7 2025 by Mashable

 

Apple Watch sales have been dropping continually for the last couple of years, according to new data from Counterpoint Research.

The market research firm released a new report on Tuesday, May 8, including data from its Global Smartwatch Shipment Tracker for the fourth quarter of 2024. Put simply, Apple suffered a 19 percent decline in Apple Watch shipments year-over-year in 2024. That followed a 10 percent drop in 2023. While there were declines across most regions (aside from India), the...

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