Buying green won’t save the planet: How some companies are bucking the trend of sustainable consumption

May 9 2025 by Fast Company

An irony of mainstream corporate sustainability efforts is that they focus significantly on the power of consumption. H&M promotes its “Conscious Collection” that uses organic cotton or recycled polyester. Samsung’s “Galaxy for the Planet” showcases its use of recycled plastics in its devices and sustainable packaging.

When companies advertise their products as sustainable, consumers frequently assume they can buy new items more frequently, making such moves paradoxically...

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