Surprise? Meta is testing video ads on Threads

May 9 2025 by Mashable

 

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you.

Meta announced at IAB NewFronts, an industry event for social media companies and advertisers, that it will start testing video ads on Threads. Meta began testing other ads earlier this year.

"We’re testing video ads on Threads so businesses can expand their reach and engage with their audience in a familiar way across multiple platforms,"

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