How leaders at Rare Beauty and Calm put human connection at the core of their companies

May 13 2025 by Fast Company

At Fast Company’s annual Impact Council meeting, executives Rare Beauty and Calm explained how they form authentic, lasting connections with their employees and customers.

It can be tempting for business leaders to overly rely on data to drive their decision-making. But so often that approach can sacrifice the human connection that’s needed between leaders and their employees and customers.

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