Levi’s looked to an early symbol of LGBTQ+ liberation for its 2025 Pride collection

Jun 16 2025 by Fast Company

 

We’ve become accustomed to seeing rainbows as a symbol of Pride. But for Levi’s 2025 Pride collection, the brand’s LGBTQ+ designers wanted to shake up the status quo. They’ve delved into their history, tapping into another well-known icon of gay liberation—the inverted triangle.

The rainbow flag was created in 1978 as a symbol of freedom and dignity. But in the 1970s, the gay liberation movement often deployed the pink triangle—which the Nazis used to brand homosexual men and...

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