Why AI has a big branding problem

Jun 16 2025 by Fast Company

 

If artificial intelligence is going to take over the world, it may need a rebrand. Not only do many of the company logos look like swirling vortexes, but because no one has the patience for its name, a mouthful of eight syllables, we have fallen back on the now-ubiquitous initialism: AI. Those two letters have been on everyone’s lips for the last several years, but they don’t exactly roll off the tongue. Try saying them without sounding like an awkward amalgam of Fonzie (“Ayyyy!”)...

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