Get ready for ads on WhatsApp

Jun 16 2025 by Business Insider

 
WhatsApp mobile app.

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Meta introduces ads in WhatsApp's Updates tab, targeting 1.5 billion daily users.WhatsApp's strategy includes paid subscriptions and promoted channels for businesses.Meta says ads won't appear in private chats or access personal data.

More than a decade after Meta spent $19 billion to buy WhatsApp, the world’s most popular messaging app is finally starting to look like a business.

Starting Monday, Meta will begin showing ads inside WhatsApp — not in your...

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