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TikTok is bringing more generative AI features to its growing suite of tools for advertisers.
On Monday, the social media app introduced image-to-video and text-to-video support as well as a feature called Showcase Products, which lets digital avatars show or wear products.
TikTok's AI-generated ad tools are part of a larger trend seen across the industry that leverages generative AI's ability to quickly and easily pull together video ads at minimal cost. This is thanks to the...