Billie Eilish’s next act: Getting music labels to give unsold concert T-shirts a second life  

Jul 1 2025 by Fast Company

 

Have you ever wondered where the unsold concert merch from decades worth of tours end up? For artists associated with Universal Music Group’s merchandise arm, Bravado, it often winds up in a massive Nashville facility, gathering dust. “It’s like the warehouse at the end of Raiders of the Lost Ark,” says Matt Young, president of Bravado. “This stuff predates me—I believe it was just forgotten.” 

From an environmental perspective, decades worth of apparel sitting in a...

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