‘Defy what’s expected’: How Apple’s ad agency creates impact

Jul 2 2025 by Fast Company

In this exclusive interview, TBWAMedia Arts Lab’s leaders reveal the secrets to their decades-long relationship with the $3 trillion brand.

The 28-year relationship between Apple and TBWA/Media Arts Lab is one of the longest, most successful partnerships ever forged between a brand and ad agency. And it’s not even close to slowing down.

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