5 things every startup founder needs to know after the idea

Jul 5 2025 by Fast Company

Julia Austin has spent her career as a startup operator, executive coach, educator, investor, and board member. She is on the faculty at Harvard Business School and is faculty cochair of the Arthur Rock Center for Entrepreneurship.

What’s the big idea?

After the Idea is a field manual to help you see around corners when founding or joining a startup: to understand what’s coming up next and not feel alone when things get hard. Startup life is messy, beautiful, overwhelming, and...

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