Earlier this year, a terrifying claim swept headlines and social media: "You have a spoon’s worth of plastic in your brain." 

The warning, based on a study published in Nature Medicine, set off a cultural firestorm, dominating news cycles, TikToks and dinner table conversations. It was the kind of phrase designed to go viral, and it did.

But here’s what didn’t go viral: the follow-up.

Experts later flagged the study for a critical flaw: To quantify microplastics in...

Continue Reading How sensationalized headlines about 'brain plastic' are undermining trust in safe, sustainable materials