Are TikTok’s viral 5-to-9 videos creating burnout?

Jul 6 2025 by Fast Company

Gen Zers are logging off of work just to log back onto TikTok and get bombarded with productivity videos.

When I open TikTok as a twentysomething-year-old working a nine-to-five, there’s a good chance I’ll find “5 to 9” videos showing variations of what a young professional’s day looks like—what my day should look like. I both love and hate them.

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