AT&T's new distracted driving ad has an incredibly sad, eerie plot twist

Sep 1 2016 by Mashable

 

For a full three minutes, AT&T's latest PSA-style ad lets you think it might be the one distracted driving message that doesn't end in tragedy.

A cheerful father dutifully ignores his buzzing phone as he drives three laughing young girls to the pool — each vibration ratcheting up the underlying suspense.

SEE ALSO: Poignant video campaign shows the power of finishing high school as an adult

Then along comes an apparition of a cryptic little boy to dash any hopes of a drama-free drive with...

Continue Reading AT&T's new distracted driving ad has an incredibly sad, eerie plot twist