The marketing wheels are turning ahead of the premiere of one of China's biggest budget movies ever, The Great Wall.
The $150 million epic, directed by one of China's most famous directors, Zhang Yimou, has promised movie monsters, a historical backdrop and huge explosions.
Oh, and Matt Damon's starring in it.
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But in having to face the press this week to promote the movie, Damon inevitably had to respond to one...