Vintage Subaru 360 Drive: Inauspicious Roots

May 25 2017 by Motor Trend Blog

 

The Subaru brand is on fire these days, with only two small annual sales decreases in the last 22 years and nine years of double-digit increases during that time. Strong products are earning these sales stats, as evidenced by Subie’s three SUV of the Year wins since 2009. The brand’s initial foray into the U.S. market was, erm, a bit less auspicious.

In the mid-1960s auto-mogul Malcom Bricklin had a notion to open a chain of gas stations that would also rent cheap motor scooters. During...

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