Despite being first to market, Amazon's Alexa-enabled lineup of smart speakers has until now had a major disadvantage compared to Google's Home products: It couldn't tell voices apart. 

Now, as TechCrunch first noticed, this has been rectified. Echo users can finally create voice profiles.

SEE ALSO: You can now use Alexa with Amazon's music app

Once you set up the new feature through the Alexa app, your Echo will be able to offer a personalized experience based on who's speaking. 


Continue Reading Alexa will finally be able to tell people apart