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How This Unique Tooth Floss Turned A Dull Ritual Into A Luxury Treat

Oct 23 2017 by Fast Company

They love it at Goop and Sephora, but can Cocofloss, a newfangled take on a dental hygiene staple, sell wide at $8 a roll?

“Flossing is always associated with dread, neglect, or guilt,” says Chrystle Cu, a dentist and cofounder of Cocofloss. “I really wanted people to think about flossing differently.” And she has.

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